Search Engine Marketing Course
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Programme Details
- Online & Offline Mode
Course Overview
This course equips students with practical knowledge and skills in paid advertising through Google Ads. You’ll learn to create, manage, and optimize search, display, video, and shopping campaigns effectively. The course focuses on budget management, ad performance tracking, keyword targeting, and driving measurable ROI for businesses.
Objectives
To understand the fundamentals of search engine marketing and Google Ads.
To learn campaign setup, targeting, and bidding strategies.
To gain skills in writing high-performing ad copy.
To master conversion tracking and performance analysis.
To prepare for Google Ads certification exams.
What You Will Learn
Introduction to Google Ads interface and tools
Keyword match types and bidding strategies
Creating and managing Search and Display campaigns
Writing compelling ad copy with strong CTAs
Setting up conversion tracking and remarketing
Budget allocation and campaign optimization
Understanding Quality Score and Ad Rank
Generating reports and analyzing campaign metrics
Course Highlights
Government-recognized certificate
Google Ads account setup and live campaign practice
Performance-based learning approach
Experienced mentors with industry knowledge
Real-time project assignments
Printed and digital study material
Duration
3 Months (Regular Classes)
- Fast-track and weekend options available.
Eligibility
- Minimum Qualification: 12th pass or above
- Basic computer knowledge required.
Career Opportunities
PPC Executive
SEM Analyst
Google Ads Specialist
Digital Advertising Manager
Performance Marketing Executive
Freelance PPC Consultant
How to Apply
To apply for the Search Engine Marketing course, please fill out the enquiry form available on this page. Once we receive your details, our team will contact you shortly to provide complete information about the course, fees, admission process, and batch timings. After confirming your interest, we will guide you through the easy registration process to secure your seat.
Frequently Asked Questions
Here we have answered some of the most common questions about this course. If you still have any queries, feel free to contact us!
Yes, it’s designed for beginners as well as marketing professionals looking to enhance their SEM skills.
Yes, you'll set up and manage real ad campaigns with guidance.
Yes, the course prepares you for Google Ads certification exams.
We simulate campaigns and also guide you through low-budget real campaigns if you wish.
It depends on current availability. Please fill out the enquiry form, and we’ll inform you of the options.
You can work as a PPC Executive, SEM Analyst, or Performance Marketer in any digital marketing team or agency.
